Social Media for Realtors

Social Media for Realtors


How Homesync and Social Media Will Help You 


Why Is Social Media Important? SEO (Search Engine Optimization)

As all of us know, Google is one of the most powerful tools in the world. Whether someone is trying to figure out how to cook a steak or looking for a new home, Google is the first place they'll begin searching for answers.

As a professional in real estate, you want to land more business and have more exposure. To do this you will want to make sure your name is ranked highly on Google and their search rankings. Search engine optimization is key to making this happen.

Google and Bing use ‘Social Signals’ to track how relevant a page, person or website is. Depending on your activity on various social networks, Google can boost your rankings and increase the likelihood that you are found by someone using search. 


Improving your search rank can be the difference in being displayed as 

‘John Smith’ (One of many)


‘John Smith: Your Realtor in the Atlanta Area ‘ (with your picture all over the page)



Here are the best methods to help improve your ‘Social Signals’:

  1. Post consistently to your social networks and avoid prolonged times of inactivity
  2. Post to multiple networks, even if you don’t have many followers yet.
  3. Post a mix of original content or mixed content.

Following these 3 basic rules can begin to increase your rankings and help you get on the 1st page of results. 


Why Social Media Over Other Channels? Be Where Your Customers Are.

The median age for first-time home buyers in the US is 31 years old which puts them in the thick of the social media boom. In fact, 73% of 30-year-olds are on social media which means that they will have the opportunity to look you and your firm up before even making the first contact. First impressions are lasting and making sure your social media is up-to-date and relevant is the best step to take to ensure you look great.

A good realtor is active enough so that he is the first person that comes to mind when someone wants to buy or sell a home.

How Does Homesync Help?

1. We Provide You With Relevant Content

The biggest problem for realtors on social media is generating content. While we recommend posting pictures of your beautiful homes, happy families, and closing celebrations, posting relevant information about real estate helps make you look like an expert.

Homesync dynamically provides you with up-to-date relevant news regarding real estate. With feeds from top real estate blogs, websites, twitter accounts, and more, you are quickly able to post relevant and up-to-date content about your industry. This portrays your expertise to your followers and puts in their mind that you are the person to go to when it comes to their real estate needs.

2. We Help You Post and Can Post For You

So you've decided to post a news article about the top schools in the district or create a photo album of a new home you are selling, but now you need to post it. Erratic posting schedules, posting in batches, and posting at the wrong times can be very detrimental to your social media effectiveness. There is a complicated science behind posting schedules and making your content go the mile, but we're not going to bore you with that because we can take care of it for you.

Scheduled Posting:

Homesync supports scheduled posting to Facebook, Twitter, LinkedIn, Instagram*, Pinterest, and Tumblr. We also give you Posting Recommendations which tell you the most effective times for you to post. On top of all the supported social media networks, we provide the simplest tools to post. Here are some of the posting features we offer:

• Post to all networks simultaneously

• Smart Posting enables automatic posting

• Create Schedules for continuous posting


Automated Posting:

When you’re too busy to schedule posts, you can also use Homesync to automate your posting strategy. By pre-populating a set of posts, Homesync can automatically post to your social networks for you. No scheduling involved!


3. We have the tools to analyze your strategy

After a few weeks of posting, you will want to know how you're doing. Using Homesync’s analytics, you will be able to keep a close eye at the overall performance of your marketing strategy. Our analytics tools let you keep track of likes, comments, retweets, and followers so you can see what is working for you and capitalize on it.


What Will This Cost You? 

$10 / Month

Starting on Homesync is quick and easy. For $10 a month you can get going with your social media strategy. If you or your firm grows, we have additional plans which allow for multiple users, multiple accounts, and additional analytics.

Click Here To Start Your Free Trial

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