Mark Zuckerberg seemingly shook the world by stating that his 2018 resolution is to make Facebook more "meaningful" for it's users. What Mark was alluding to is the upcoming changes to the way the Facebook newsfeed works and how it is displayed to it's users.
Currently, the Facebook news feed is a single feed that includes posts from your friends, posts from pages or groups you follow, and sponsored ads that might also be targeted at you. Your news feed may also include 'Shared' posts from pages you don't follow but have been shared by your friends. Facebook attempts to prioritize the news feed in the following way:
Unfortunately, we have all experienced how Facebook has become inundated with posts by publishers. You can see an example of this by scrolling through your news feed and seeing all the content that appears from publishers you don't follow. This can be cooking videos, memes, news articles, and advertisements.
As Mark stated in his post, which you can read by clicking here, Facebook is going to be focusing on "helping you find relevant content" and "helping you have more meaningful social interactions." According to his post and recent reports, Facebook has found that though there is engagement and interactions with posts that are generated by publishers, Facebook wants to make sure that it prioritizes relationships and interactions between people first.
It is yet to be seen how the new Facebook algorithm will work and how it will affect any advertising or branding you do on the platform. What we can do is understand Facebooks goals and how advertising and publishing will evolve with the platform. So here are a few things to expect.
Until Facebook rolls out it's changes we won't know exactly how publishers will be able to take advantage of the new news feed algorithm. In the mean time, it is key for publishers to continue to post quality and engaging content. It is likely that Facebook will assess and grade publishers based on their prior posts to then decide what content gets shared more easily around the platform.
We expect a big change going forward for all users and publishers on the Facebook platform. With Facebooks goal in mind, it looks as though there will be plenty of opportunity for businesses to market themselves while still maintaining a fun and engaging environment for the users. We will see how it pans out in the next few weeks.