When is the best time to post to Social Media?

When is the best time to post to Social Media?-hero-img

Social Networks are not created equally


One of the most common question we get is "When am I supposed to post to social media?". While we love to trying to simplify social media for everyone, unfortunately there is no single number that we can give out that will answer that question.

Every social network is different. They have different types of audiences, different display methods, and different purposes. Because of that, not only do they differ in peak engagement times, they also differ in what is an effective number of posts per day. To maximize your social media efforts, it is best if you take in consideration where you're posting, what kind of content you are posting, and how many times you have posted to each network. That being said, let's take a look at the highest times and lowest times of engagement for each social network


Facebook

Days of Highest Engagements

Thursday, Friday, Saturday

Days of Lowest Engagements

Monday, Tuesday, Wednesday

Best Times To Post

12pm - 4pm

Best Posting Frequency

1 Post Every 2 Days

 

Twitter

Days of Highest Engagements For B2B

Mon - Fri

Days of Highest Engagements For B2C

Saturday & Sunday

Best Time To Post

12pm - 3pm, 5pm - 6pm

Best Posting Frequency

1-4 Tweets per hour

 

Instagram

Days of Highest Engagements

Monday

Best Times To Post

12pm - 3pm, 5pm - 6pm

Best Posting Frequency

1-4 Per Hour

 

LinkedIn

Days of Highest Engagements

Monday, Tuesday, Wednesday, Thursday

Days of Lowest Engagements

Friday

Best Times To Post

8am - 9pm, 12pm

Best Posting Frequency

5 Per Week

Mileage May Vary!

While the above rules ande guidelines depict general trends in social media, your audience may be completely different. Depending on your industry, some days and times may work better for you than some more popular times. To make sure you're getting the most out of your posting schedule make sure you follow these key rules

  1. Post consistently
  2. Engage with your followers
  3. Analyze your data and adjust based on feedback

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